Our Story

Overview

Lydia's Lechon has been in the market for more than 5 decades of serving the best tasting charcoal roast lechon, from a small stall in Baclaran to over 20 stores in Manila. For years, Lydias's Lechon has created its loyal customers and continue to grow its business by serving iconic Filipino cuisine.

Now, from being the star of the table in every celebration, Lydia's Lechon has become a go-to dish perfect for every meal.

Lydia's Lechon aims to be part of every Filipino lives - touching across all generations, making it a way of life as we envision to bring everyday happiness.

 

Mission

We are the preferred lechon house and restaurant in Luzon bringing Everyday Happiness to our customers and stakeholders as we enhance the lives of our employees and communities.

 

Vision

By 2022, we will be the leader lechon house and restaurant in the country with 57 outlets generating 1 Billion pesos total revenue equipped with modern technology and integrated systems.

 

History & Milestone

What started as a humble stall beside the Our Lady of Sorrows Church, Lydia's has now become one of the country's biggest lechon restaurant with mall based foodcourts and casual dining restaurants outlets in Metro Manila. The compay owes its success to its founders, Ms. Lydia and Benigno de Roca whose hard work, dedication and unwavering faith in God created the Lydia's Lechon we all known loved.

 

1965

With only P500, Aling Lydia opened her very first Lydia's stall outside of Our Lady of Sorrows Church, F.B. Harrison St. Pasay City

 

1986

Lydia's opened its first restaurant along Roxas Blvd., Baclaran, Paranaque City.

 

1989

Lydia's opened its first branch in Quezon City

 

1990

Lydia's opened its first foodcour in SM Sta. Mesa

 

2012

Lydia's opened their 28th branch

 

2014

Lydia's introduced its own line of condiments

 

2015

Lydia's Celebrates 50 Years of Lechon Goodness

 

2017

Lydia's introduced its Online Lechon Delivery website and APP